The Little Permaculture Things – The Perchance Wood Chipper

So I’m coming home from this walk that I do with my neighbour in the morning. That’s another story

I’m trying to be quiet so I creep creep creep. Shoes off at the door, I slip gently as Gem sleeps. I slide into the kitchen, switch on the water for the tea..

Then I hear BRRR BRR BRRR out on the street

It frightens the life right out of me.

What’s all that whirring, I’m up off my feet. My heart is skipping to the beat. As I climb on the back of the seat to throw open the curtain to have a look-see.

Hell YES. I do a massive Cheshire Grin. Today is just beginning and I’ve already got a win. Don’t worry, Emmy, you didn’t miss the bins…

I’m straight up, shoes on, get the buckets from outside and head over the road.

A chipper, mate. I am CHIPPER mate.

So, the sound I was hearing was this industrial-sized wood chipper and it’s cutting down trees from a neighbour’s garden. I’m a bit apprehensive because I’m not really sure if they’re allowed to give away the chips of trees.

To me, I’m looking at a treasure mine of mulch. Naturally-grown trees, straight from the street I live in, all chipped up and ready to spread on my beds. Mostly carbon with some dicey bits of nitrogen thrown in from what looks like yucca leaves.

Anyway, chance me arm, as they say.

I go over, bits are just flying everywhere. He’s got all the gear on. High-vis bloody everything from coast and tails to a nice shiny helmet. Nobody can miss him. But he’s got those plastic goggles and it’s spitting rain so he’s having trouble seeing stuff and he’s got ear defenders on because it’s so brain-jarringly deafening.

So I approach through the tornado of leaves and thunderous engines and he sees me last minute and has to turn everything off. I feel bad now, like maybe I’ve wasted all his time for two measly buckets-worth. Maybe he’ll be like, ‘Nope, boss don’t let me because of insurance and law suits and this, that, and the other nonsense red-tape barrier’.

Anyway, long story short, I put my anxiety aside and ask anyway. He’s glad to give me some. Happy about it, even. He’s chatting to me about how he puts it on his allotment, I’m telling him about how to use it to make some compost-type teas. He’s giving me good ratios to spread it.

What’s the takeaway from this? Get out in the community and ask! You’ll find people are willing to help you out after a little face-to-face conversation and a little chuckle.

I ran out after and gave him a cheeky beer. Hopefully the weather clears up and he can enjoy it in his allotment later!

If you liked my articles on regenerative businesses and would more, sign up to my FREE fortnightly newsletter. Tips, tools, and resources on creating eco-businesses using regenerative permaculture principles, that I’m personally finding helpful each week.

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Until the next odd permaculture thing happens in my community – ciao! x

13 Must-Read Ecopreneur Books in 2019 – for Regenerative Startups & Permaculture Founders

The summer is fast approaching, and no doubt, at some point, you’ll be finding yourself kicking back with a cocktail and a good book soaking up the sun.

So why not make summer 2019 a productive year for reading and learning? Combining the concepts of ecopreneurialism and permaculture can really help to square you away as a viable regenerative startup founder – therefore, immersing yourself in lessons from the experts is an inevitable and invaluable part of the journey.

Over the last year(s), I’ve been fortunate enough to voraciously inhale a myriad of really helpful books – books that I feel will be extremely useful to assisting you on your journey, thanks to their unique angles on business, relationships, and systemic operations.

So if you’re a bookworm looking for something to get your teeth stuck into this summer, check out these gems.


The 4-Hour Work Week by Timothy Ferriss

Tim Ferriss is an academic and entrepreneur, and is a wizard when it comes to systems-thinking. I read this book a long while back and it’s one of my go-tos when I want to reconsider the systems I using for efficiency in my life and work.

This book breaks down the habits you form with your own operational patterns and seeks to reimagine and reconfigure those patterns to create new habits that are more productive and fulfilling.

I highly recommend this book if you feel like you’re working tirelessly without results. This book provides real actionable tips that will help you to recognise opportunity and reach goals without having to sacrifice work-life balance.


Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart

While we’re often urged to ‘reduce, reuse, recycle’, this book puts pay to that idea, imploring us to start again at the beginning with different systems of making things. Rather than working on the ‘cradle to grave’ model, this book is about regenerative design as a way to recreate the products and services we need in the world. In fact, this is a bible for regenerative entrepreneurs looking to really consider how they can make an impact with brand new economics.

Using the permaculture theme of looking to the patterns of nature, this book invites us to reconsider abundance and the natural cycles of this that occur – take the fact that a tomato plant will produce hundreds of seeds! In this sense, this book is a guide on how to design products in the same way.

If you need ideas on what you can create as a regenerative entrepreneur, and how to go about it without repeating the patterns of poor business practices and linear economics, this is the book for you. I like that it’s short, concise, to the point, and extremely practical.


The Empowerment Manual by Starhawk

When we’re starting regenerative enterprises, it is integral to consider the human element of our work. Ensuring that our team are working collaboratively, effectively, and happily is very important to the success of the overall vision.

This is one of my favourite books for getting this message across in a practical and visual way. Starhawk uses a hypothetical scenario of a Transition Town to explain the struggles you may come up against and how to deal with them. The manual also includes actual activities you can use to facilitate mediation, communication, deal-making, and conflict resolution. It addresses some of the key global issues we’re fighting against, as well as showing you how to manage effective collaborative organisations.

This is a key read for anyone who is trying to manage the human element of their operations – which is every regenerative ecopreneur!


The Power of Habit by Charles Duhigg

Habit is one of the many things that unconsciously drives our lives. Whether it is compulsive phone checking or needing a coffee every half an hour, we’re not always conscious of how habitual routines are controlling our lives and therefore our efficiency in business, and our practical decision-making.

I love this book because it makes you really reflect on the habits you have formed, and gives hands-on tips on how to break those habits and redesign useful and purposeful habits that lead toward the outcomes you desire. This book has a bunch of cutting edge science, which is super interesting.

This is a great one if you feel stuck in a rut, as reconfiguring your own pattern will help you to see where you can redesign to push the pendulum again.


Purple Cow by Seth Godin

Seth Godin is one of the most influential entrepreneurs of today. He’s a straight talker, with advice that comes from his myriad experience out in the field. Both a teacher and an innovator, Seth Godin isn’t afraid to make the point that sometimes we fail because we’re just not being remarkable.

This book really helped me to understand the importance of standing out, and of providing something that’s niche enough while pushing boundaries. Seth uses his experience to outline what makes companies different and how you can employ these methods to your own work.

If you feel that your product or service is lacking in some way, or is struggling to stand out from the crowd, this is the book that helps you to work out not only how to market it better, but how to literally make it a better product or service.


Starting Green: An Ecopreneur’s Toolkit for Starting a Green Business from Business Plan to Profits by Dr Glenn Croston

One of the main problems I find with seeking to be an ecopreneur, is that there is little literature that addresses the techniques needed for this exact type of business structure. While we can learn lessons from traditional entrepreneurs, there are new ways in which ecopreneurs need to work to ensure we;re not using destructure methods of capitalism to further our ventures.

This book is a hands-on, practical guide to help you work out how to find green opportunities in business and work to design them appropriately and effectively. I like this handbook because it gives great tips on how to seek actual opportunities and recognise them and the power you have to fulfil them. Equally, Dr Glenn Croston helps you to create a viable business plan to carry your idea, while giving actionable techniques for measuring and surpassing competition, without negating the value of cooperation.

This is an exceptional tool for those looking to structurally outline their vision and create a plan to move forward.


Rich Dad, Poor Dad by Robert Kiyosaki

While profit isn’t necessarily the most important element of regenerative business, right now the transitional period from society’s current economic system to the next requires us to understand the value of money. Often, the problem with green business founders, is that the financial elements evade us while we focus on the impact of our company’s ideas.

This book gets you up to speed with the financial side, as much as it may seem to be the antithesis of what we’re trying to achieve. Understanding the beast helps to work to fight it! This book will help you to build a healthier relationship with finances to make better decisions that enable your eco-business to remain viable.

This book is very important if you’re trying to work out how to fund your vision, and works equally well on principle when we apply the theory of diverse revenue types.


When: The Scientific Secrets of Perfect Timing by Daniel H. Pink

I actually drew your attention to Daniel Pink before in my newsletter. Daniel Pink talks about timing. While we often discuss the importance of the ‘how’, ‘what’, and especially ‘why’ when we consider regenerative endeavours, we rarely branch out to truly understanding the ‘when’. Though we know that implementation strategy is integral to permacultural design, we forget to apply it in business.

This book draws your attention to how important ‘when’ is. The psychology, biology and economics of timing are discussed in this book, providing surprising insights into why certain business decisions work or fail depending on the implementation schedule. I love how this book gives you useful tricks on how you should leverage timing in your interactions, deals, and decisions to lead toward higher levels of effectiveness.

This is a must-read for any eco-founder as it helps you to understand how to define an implementation strategy, not just across the long-term but also in daily activities.


The Permaculture Market Garden: A visual guide to a profitable whole-systems farm business by Zach Loeks

When we look at building regenerative businesses, the permaculture ethics and principles are a great way to understand the entire cyclical process of generating and regenerating without waste. However, many permaculturists struggle with the viability of making a ‘profitable’ entity with their small-scale systems.

This book helps you to understand how you can use permacultural skills to live a viable life. While it focuses on being a market gardener, the techniques within the book serve as a useful guide for helping you to understand all the elements you need to consider when it comes to any green venture.

This certainly has a strong sway toward the agricultural side of ecopreneurship and is a great resource for anyone looking to become a market farmer, however it’s also a great resource for anyone looking for practical information on how to design systems that take into account all integral elements for viable profitable opportunities.


The Lean Startup by Eric Ries

When we’re coming up with a vision for our future idea, the end goal can often seem very overwhelming, and we become frozen, unable to start because it all seems to much. The ‘lean’ concept is actually not too dissimilar to practices we employ in permacultural thinking – observing, testing, learning, and repeating.

This book gives real examples of companies that employ this method, and the hurdles they’ve faced, and how they’ve dealt with them using the practical techniques associated with lean thinking. From asking yourself the ‘5 whys’ to getting started with a lean business plan, this book provides excellent methods for testing your ideas and learning from them as you go.

If you’re having trouble getting started – this is the ideal book for you.


Thinking in Systems: A Primer by Donella H Meadows

When it comes to running businesses, systems are vital for measuring success, efficient working, and benefiting from the power of interconnectedness. As permaculturists, systems are the basis of the toolkit that we use to minimise input and maximise output – a principle we should be using in our entrepreneurial ventures.

This book uses methodical thinking and conceptual tools to outline the way systems function, and how they should be designed to provide the most effective routes to working without waste. It helps you to conceptualise the issues with working on elements in isolation, and invites you to reconsider the way you are analysing your own operations. I love this book because it gives you a whole host of ‘aha!’ moments, while deconstructing complicated ideas into easy-to-digest mechanisms for working.

This is a must for anyone designing a venture as it enables you to create and use feedback systems that can help you measure your real impact, while averting crises, and advancing through using systems within systems.


Making Ecopreneurs: Developing Sustainable Entrepreneurship (Corporate Social Responsibility) by Dr Michael T Schaper

This book is more of an overview of the emergence of the ecopreneur and the value that green-thinking entrepreneurs are bringing to the table in addressing issues of waste, productivity, environmental problems, and economic mishaps simultaneously.

This is a great read providing first-hand case studies of how green entrepreneurs are changing the dynamics of market forces. It gives your both insights into what works and what doesn’t work in changing perspectives and influencing behaviour through green ways of operating. This is an important book as it helps you to understand policy decisions and recent developments that are shaping innovation and business on a global level.

For those looking to work with governments, NGOs and large organizations, this book helps to give you the broader reaching perspective.


Small Is Beautiful: Economics as if People Mattered by E.J Schumacher

I once heard this great saying: If we’re on the edge of a cliff, it’s okay to turn around and take a few steps back.

This book was written a long while ago and considered economics as though we weren’t working on a system of neo-liberal classicism, as though we weren’t considering resources as infinite. If this system of economics had been employed when this book was written, perhaps we would have a very different world today.

As an ecopreneur, this is an important book that helps you to understand how to put peoplecare to the forefront of the systems your designing for your venture. This book looks at the damages of excessive consumption, both on the wider level and in more personal scenarios, and invites you to critically analyse the wasteful processes used in business practices today.

What I love about this book, is that it helps you to consider your own wasteful practices and perhaps unconscious forms of waste and overconsumption in your operations, and invited you to redesign them with peoplecare at the centre.

16 Regenerative Bee-Based Business Ideas to Smoke Out Your Inner Beekeeper

As the start of this week was World Bee Day, and we are all very much aware of the bee crisis unfolding in front of us, I would like to draw your attention to the importance of bees and the harmonious relationship we (should!) have with them

For the world, they’re some of the most important pollinators, ensuring we can enjoy a vast array of flora, fruits, and vegetables. Equally, traditionally, bee byproducts have been somewhat of a staple in producing natural products – such as candles, fuel, lotions, and creams.

Unfortunately, the oil revolution led to many bee products being replaced with oil-based products, such as paraffin wax, which are not only harmful to the environment but also to our bodies.

To buck this trend, I’d like you sustainable soldiers to consider the possibilities of encouraging the development of apiculture through growing regenerative enterprises that focus on bee-based products.

Here are a handful of bee-related business ideas that you could get your teeth stuck into, while supporting your local beekeeper, or even raising bees yourself.

Sourcing Bee Products

Now, when we look to build regenerative ventures, we’re looking to reorganise our economic and social patterns. Rather than just scalping cheap beeswax and honey online, it’s best to look for local producers of bee products in order to keep your business local, reinvesting into your community, while supporting the growth of the bee population and reducing your carbon footprint.

Here are a couple of handy resources to help you find a local beekeeper:

Apiary Map – They have nearly 6000 beekeepers registered on their site, located all over the globe.

Bee Culture Directory – This is mainly for US-based beekeepers

The British Beekeepers’ Association – A resource to find British-based beekeepers

Local Honey Finder – This is more useful for sourcing honey and is limited to the US

Bee The Cure – This is an Australian source, mapping honey suppliers and beekeepers down under.

Bee Product Business Ideas

Honey (Obviously!)

Honey is the most obvious of all the bee products, with bees producing a great deal extra that can be used for making products.

You can test out various different flower honeys by either locating your bees near certain plants, or by buying from beekeepers who do this.

Alternatively, why not try making honey products, such as honey stirring sticks for tea.

USE CASE: Farmer Gene’s Organic, Raw, Local Honey

This honey is made utilising the wildflowers surrounding their 4 Oregon farms, contains no preservatives or synthetic chemicals, and comes from their very own, all-natural apiaries.

What I like most about this is that you have to buy it directly from Farmer Gene’s farms (or online shop) sending the profits straight back to the maker.


Solid Lotion Bars

Solid lotion bars give you a great way to moisturize your skin without drenching it in synthetic chemicals that later dry out the skin. They’re easy to travel with, giving you a great audience in eco-backpackers and you can use reusable tins to package them.

If you want to get started creating lotion bars for your enterprise, here is an easy-to-follow 3-ingredient recipe to make your own coconut oil beeswax lotion bars: Coconut Mama: Coconut Beeswax Lotion Bar

USE CASE: Honey House Naturals Small Bee Bar Lotion

Honey House Naturals began on a farm near Puget Sound, Washington, by a lady called Ruth Willis, who was using bees to enhance the production of her fruit trees. In an attempt to help her friend’s cracked, drying hands, she created this bee balm – and now provides a whole range of bee cosmetic products.

What I like most about this is that the bees aren’t just being used for their products, but also in the multi-functional purpose of increasing orchard production – in true permaculture style.


Lip Balms/Lipstick

The soothing qualities of beeswax can be combined with essential oils and natural pigments to create lip balms and lipsticks that aren’t harmful to your customer’s faces, while moisturizing their lips simultaneously.

One of the great entrepreneurial things about lip balms and lipsticks is that they can be easily added to a cosmetics range or a toiletries range, or can be posed to customers that do outdoor activities, work in the sun, or live in cold climates – they can be aimed at fishermen or fashionistas, it’s up to you and your marketing!

Get started on creating beeswax lip products using this easy tutorial: Wellness Mama: Simmer Lipstick

USE CASE: Moon Valley Organics Coconut Lime Beeswax Lip Balm

Moon Valley Organics make a whole range of natural cosmetics and toiletries, including this deeply moisturising lip balm. Their products are certified organic, while most of their ingredients come from their permaculture farm, home to artisan farmer, herbalists and beekeepers. They aim their products at healing their customers while sticking to the virtues of regenerative agroecology.

What I like most about Moon Valley Organics is their dedication to supporting organic farms and farmers, as well as the example they set themselves. They combine various forms of ancient medicinal healing with regenerative methods of farming, to create all-round well-being for the earth, the wildlife, the producers, and the buyers. Even their packaging is 100% recyclable!


Beard Wax

One for the fellas, beeswax beard and moustache wax is a great natural alternative for male grooming, that moisturises the face while helping to tame the beast.

In terms of entrepreneurship, creating your own beard waxes means you can target, not only the male population, but also B2B customers such as barbers.

Start bashing out your own line of beard waxes with this simple recipes from Beardoholic.

USE CASE: Harvest Beard – Premium Beard Balm for Men (Sandalwood)

Harvest Beard was created as a way to encourage stewardship and dignity in men, by reviving the art of beard and moustache maintenance. They dedicate themselves to using high quality products that reflect their dedicated to eco-friendly practices.

What I like most about Harvest Beard is that they’re creating a chic image around the concept of environmental sustainability, utilizing only top quality natural products to create their beard balms. I feel that there is a great deal of emphasis on women using natural cosmetics, but Harvest Beard are dedicating their time to encouraging this behaviour in male grooming too.


Surfboard/Snowboard/Ski Wax

This is a little more of an obscure idea, but a niche product that has a very large audience. When we consider the damage done to the oceans and rivers (mountain run-off from snow) from plastic and paraffin-based products.

Providing a natural alternative encourages sports lovers to respect the natural environment that provides them the thrill. Business-wise, there aren’t that many companies offering this product, making it a great choice for those looking to break into bee-related products that help the environment.

Surf/snowboard wax is quite easy and cheap to make in comparison to other bee-based products, so why not start creating your line today using this recipe from Surfer Today.

USE CASE: My Manoa – Organic Surf Wax

Based out of Manoa Valley in Honolulu, My Manoa makes a whole range of organic soaps and cosmetics, as well as this surf wax. Based in beautiful Hawaii, My Manoa are dedicated to ensure they preserve the environment they love. This surf wax is handmade, and includes organic coconut oil in the recipe.

What I like most about this is that it not only provides a wax that’s environmentally safe, it also moisturises your skin while you surf!


Crayons/Oil Pastels

When it comes to art supplies, many of the acrylic paints and paraffin wax crayons we use are harmful to the environment and our own skin. Not only that, if you have young children, the prospect of them gobbling a paraffin wax crayon is pretty high – which really isn’t good for their health.

Beeswax crayons make an eco-friendly, non-toxic alternative that are safe for artists and toddlers alike, as they use all natural products, including food-grade natural pigments. Enterprise-wise, beeswax crayons have a wide target audience, from Mums of small children, to environmentally-conscious art students, through to kindergartens and nurseries.

If you’d like to start a business making beeswax-based natural art supplies, check out this recipe which also gives great ideas for natural colourings: Hippie Homemaker – Natural Crayons

USE CASE: Honeysticks – 100% Pure Beeswax Crayons Natural (12 Pack)

Honeysticks make both beeswax crayons and soy/beeswax bath crayons from 100% natural raw organic ingredients and non-toxic food grade pigments. Based in New Zealand, the company prides itself on being sustainable and low-impact, from the sourcing of their ingredients through to their packaging.

What I like most about Honeysticks is that they’re not only made from ingredients sourced from sustainable plantations and farms, they’re also ergonomically designed to help children in the development of their writing and drawing skills. Equally, they’re completely non-toxic so it doesn’t matter if your kiddie chews on one.


Firestarters

Wood stoves are becoming increasingly fashionable, while the idea of burning wood pellets is becoming a more environmentally sound option that gas or coal fire heating – especially if one is sourcing their own wood.

In this sense, there’s a great market for fire starters – both in BBQ season and in the winter periods.

Here’s a really easy way to make beeswax fire starters the recycles egg boxes and sawdust, created by Harmonic Mama – you may want to pretty them up if you intend to sell them!

USE CASE: Forest Fundamentals – Beeswax Infused Jute Twine Fire Starters

Dedicated to providing high quality bushcraft and outdoor tools, Forest Fundamentals are designing products that help their customers get close to nature. These fire starters are designed to get a campfire going, but can also be used in the home if necessary.

What I like most about Forest Fundamentals is their tribute to the forest and keeping it natural. By using these jute twine fire starters, you’re not producing any harmful waste, returning the natural ingredients to the soil.


Grafting Wax

For farmers, agroforesters, and agroecologist, grafting is a part of everyday life to produce consistent yields. Unfortunately, many farmers now use paraffin-based grafting waxes, which are harmful to the trees and plants.

There aren’t many beeswax alternatives out there, creating a hole in the market for any ecopreneur interested in filling it, as it provides a product ideal for organic farmers, urban gardeners, and orchard managers.

You’ll find a simple recipe for beeswax grafting wax here.

USE CASE: Trowbridge’s – Grafting Wax

Trowbridge’s Grafting Wax is probably the oldest and most well-known grafting wax for organic farmers. It’s super simple to use, with just a little heating and applying it with a stiff brush.

What I like most about this particular brand is that because it is made using all natural ingredients, it can also be used as a seal to help heal wounded trees, as well as for grafting.


Wood Polish

Wood needs to breathe while also obtaining moisture to stop it cracking. Yet despite this, modern day polishes filled with toxic chemicals create a sheen on top of the wood, which doesn’t moisturise it, but instead just makes it look shiny.

There is a solid market for beeswax wood polishes, especially when it comes to high quality long-lasting furniture and outdoor furniture in hot countries (that easily cracks in the sun).

You’ll find that by pursuing this angle, you can either sell to individual customers, or place your products in furniture shops or sell it to furniture makers – as well as home builders and those that create wooden structures, like sheds. You can also benefit from this if you’re a carpenter/woodworker yourself.

Lovely Greens has the most basic recipe for beeswax wood polish, and demonstrates how to use it, for those looking to turn their hand to the woodcare business.

USE CASE – Three BEEautiful Bees – All-Natural Beeswax Polish with Jojoba Oil

With all-natural ingredients, Three BEEautiful Bees wood polish is designed to condition the wood, as well as providing a protective layer between the wood and dirt, grime, water and food. Using organic Jojoba oil, this wood polish moisturises deeply into the wood, restoring its natural shine.

What I like most about these wood polishes is that they’re created by an energy healer, who combines them with calming and refreshing essential oils that heal the mind and soul and create a calming atmosphere in the room where the wood is being kept.


Deodorant

If you’ve ever tried to source a decent natural deodorant, you’ll know the hassle. Nobody wants to pong like a ‘smelly hippie’, yet all-natural deodorants rarely do the trick. That said, beeswax deodorants tend to be extremely effective.

In this sense, you have an ideal product to market to both men and women concerned with eco-friendly cosmetics and toiletries – that actually works! As a daily-use product, you’ll find you can easily create return customers to your brand.

Dabble in all-natural deodorant making using this recipe from Don’t Mess with Mama

USE CASE: Bee Fresh – Natural Deodorant

Containing 100% organic natural ingredients, Bee Fresh deodorant not only keeps you from whiffing, it also has natural antibacterial properties that help to create healthy skin, while balancing the pH levels.

What I like most about this deodorant is not just that it works, it’s that the company are dedicated to ethical practices, testing only on humans (never animals), while sourcing from sustainable producers. Also this product allows the skin to breathe, without blocking pores, but stops you from kicking up a stink!


Food Wraps

Cling film or plastic wrap is simply a terrible product. While snap boxes and tupperware can replace these, you’ll find their discolour over time, while leaking chemicals into your food.

Natural beeswax wraps are a great alternative. With the ‘reuse’ trend coming into full swing, it’s the ideal business opportunity – especially since you can recycle old materials, giving you a cheaper headstart.

If you’d like to jump on the ‘reuse’/’zero waste’ trend, you can learn to make beeswax wraps from Mountain Rose Herbs.

USE CASE: Lottie and Bo – Beeswax Wraps

With a variety of shapes and sizes and fun patterns, Lottie and Bo was started from the founders’ kitchen in response to the overuse of plastics and the sheer volume of environmental degradation. Lottie and Bo have a range of wraps and will hand-make to order. Their wraps are 100% natural and antibacterial by nature.

What I like most about Lottie and Bo wraps is their story. The founders are using this business opportunity to showcase a better way for their children to leave – leading by example, as well as leveraging personal entrepreneurship to break away from the grey monotony and limiting boundaries of the rat race.


Candles

Perhaps one of the other most obvious examples of beeswax use, candles have gone back for centuries. Producing natural candles using beeswax is relatively simple and cost-effective, and also provides opportunities for aromatherapeutic healing, by combining the beeswax with essential oils.

In terms of a business opportunity, this is quite a saturated market, however organic products of this type are still few and far between. Creating products with unique healing properties and incredible handcrafted style tends to be the way to go.

While you’ll need to make the product your own to sell it, you can learn the basics of beeswax candle making from Hello Glow.

USE CASE: Honey Bee Candles

Created by two female founders, these beautifully crafted beeswax candles are all made from ethically sourced beeswax that supports traditional beekeepers and their families. Not only are the candles aesthetically stunning, all packaging is plastic-free and zero-waste.

What I like most about Honey Bee Candles is their commitment to zero-waste living and to ensuring that beekeepers are supported for their work.


Mead

Mead is a very old fashioned alcoholic drink that is making its way back into the popular eye thanks to the craft beer movement.

With the craft movement open to new ideas, there is a great deal of room for unique mead flavours and micro-brew batches.

You can learn to make mead from mead master Jereme Zimmerman, in his comprehensive book: Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers

USE CASE: Hexagon Honey Mead

The only organic mead in New Zealand, Hexagon Honey Mead is made from an old recipe, which has been enjoyed for generations. Named after the old hexagona hut on the founders’ family commune, this mead is simple yet delicious, carrying a long history behind it.

What I like most about this mead is that the company has been involved in beekeeping for over 50 years, which gives them a wealth of experience in keeping bees healthy, as well as producing fine mead! I also love their motto: ‘Enjoy with gladness and happiness of heart’.


Bee Pollen and Propolis Tinctures

Bee pollen tinctures are incredible allergy relief medicines, as well as being excellent liver tonics, immune system boosters, and stress relievers. Bee pollen tinctures are often used to relieve menopause symptoms too. You’ll also find bee pollen tinctures are used as a dietary supplement

Propolis tinctures are used to heal wounds, relieve burning, and for cancer symptoms.

Business-wide bee pollen and propolis tinctures appeal to a wide-ranging audience, from older women to those who suffer from allergies to anyone suffering from sunburn!

If you’d like to know how to make tinctures such as these, you can follow this tutorial from Humblebee and Me.

USE CASE: Ecstatic Earth – Organic Bee Pollen Extract Tincture

Ecstatic Earth produces a whole catalog of herbal tinctures, with their bee pollen variety being just one of them. All their ingredients are either wild harvested or sourced from organic suppliers, while everything is tested for bacteria, mold, and heavy metals before being sent out.

What I like most about Ecstatic Earth is that they try to forage many of their products, yet still test them for herbicide and pesticide contamination – ensuring you receive the purest medicines.


Soap

Using natural beeswax, you can combine it with lye, honey, and other natural and essential oils to create various natural beeswax soaps. This naturally antibacterial and moisturising, as well as being entirely biodegradable, as not to pollute waterways.

While there are many people creating beeswax soaps on the market today, they’re easy to do and you can combine them with unique herbal combinations for aromatherapy treatment in the bath.

To get started on creating your own line of beeswax soaps, check out this guide by Soap Recipes 101.

USE CASE: Hudson Made – Organic Scullery Soap

Operating out of the Hudson Valley area, Hudson made not only provide all natural, organic soaps, they also source all their ingredients locally to reduce their carbon footprint and to support local economies. Their soaps use flowers, vegetable oils, mineral, and essential oils, blended perfectly to create a harmonious balance in each bar.

What I like most about this company is their commitment to supporting the ecosystem by only using natural, non-toxic ingredients and biodegradable packaging, combined with their dedication to supporting local economies and farmers through their sourcing and production processes.


Bee Balm Medicines

For the vegans among you, the concept of using bee products may not seem so appealing. However, you can support bee populations with your entrepreneurial spirit by creating homes that bees love to frolic in.

If you don’t want to become a beekeeper yourself, you can always grow flowers such as bee balm, which a big favourite to bees. You can either sell these for their aesthetic beauty or you can turn them into medicinal products, such as bee balm teas and tinctures.

Homespun Seasonal Living gives 5 great entrepreneurial ideas for making products from bee balm, that are easy to follow and cheap to make.

USE CASE: October Fields – Bee Balm Tincture

This bee balm tincture is soothing and antimicrobial and is used for flus, colds, and fevers, It is a digestive tonic, as well as an anti-sickness medicine. You’ll find that if you’re experiencing heavy coughing or menstrual cramps, the antispasmodic properties in this all natural, organic tincture will help to calm these symptoms.

What I like most about this company is that it has honed its target audience and leads by example, as a cruelty-free, vegan brand that uses traditional alchemy to bring self-awareness to their products. They believe in intuitive simplicity, which has allowed them to create an incredible line of ethically made medicinal products that work with the rhythms of nature.

To sum up…

As regenerative entrepreneurs, it is vital for us to recognise the importance of protecting all the components of the world, and working in harmony with them.

As permaculturists and environmentalists, it is is our responsibility to help increase the bee population. Whether this is by supporting local beekeepers or by planting diverse ecosystems that attract bees for pollination.

By providing these environments for bees, we create a mutually harmonious connection, where bees can thrive and where we can benefit from bee products, without disturbing the balance of give and take.

As a regenerative entrepreneur, therefore, it is INTEGRAL that if you are creating a revenue system from bee products, that you are sourcing them ethically or producing them ethically yourself. This means organic production, careful consumption, and reducing carbon footprints as we go!


If you enjoy these articles, please support me on Patreon by clicking here: Permie Emmy on Patreon


Permie Entrepreneurs Are Go #6

Hello again you regenerative rascals, and welcome to your weekly dose of actionable insights and inspiration to help grow your regenertaive startups!

This week, we’re exploring the concept of visioning. When we start out, it is so very tempting to jump straight into strategy, knuckle down and run away with an idea. However, having a vision helps us to know what we’re working toward, to predict the ongoing hurdles we may face, and to practically mesaure our success.

So let’s take a look at some of the experts I’ve encountered this week on my entrepreneurial journey, and decipher what they have to say about visioning.


Self Care

Motivation, Meditation, and Finding Peace in The Information Era by Deepak Chopra (Entrepreneur Mag)

Deepak Chopra is an expert of alternative medicine and advocates this famously through his books, keynote speeches, and presentations. Not only is he well known for his spiritual advocacy of meditation and other forms of energetic healing, Deepak is an adjunct professor at Columbia Business School and an extremely successful entrepreneur in his own right.

In this podcast, Deepak discusses the methods he uses to cope with overstimulation in this world, including the 9 step process he has honed for coming up with ideas and advancing their capacity into a workable solution – whether that be in life or in business.

Lessons from Deepak Chopra

  1. Insight comes from a quiet mind – In the information era, it is hard to find a place to rest our minds. However, if we’re constantly overstimulated, there is no room for the brain to relax and form connections that bring about new ideas. Meditation and quieting techniques are integral to reaching new insight.
  2. The 9 ‘I’s toward new ventures –  Intended outcome, selectively gather Information, Intense dive into analyzing this information, Incubate the ideas by completely letting it go, Insights as spontaneous breakthroughs, leading to Inspiration, Implementation in a small way, Integrate this with everything, Incarnation
  3. Have a morning routine that outline intentions – Deepak starts his day with 4 intentions: To have a joyful and energetic body, To have love and compassion in his heart, To have a reflective, clear mind, and To have a lightness of being. These intentions allow him to face each day with a way to get over stumbling blocks toward his vision.
  4. Stop comparing and redefine success – When we compare ourselves to others, we measure the wrong things to appear successful. Deepak urges one to have a progressive realisation of where you’re going and that if you’re on that path, you are succeeding. Visioning is a great tool to measure this metric.
  5. Long-term success needs passion and joy – You’ll quit if you’re not passionate. Audiences are drawn to those who are enthusiastic and willing to share.

Deepak Chopra is a world-renowned write, who combines entrepreneurial success with spiritualism, connecting the self to the world around it. You can learn some in-depth lessons from his highly acclaimed book –

The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams


Entrepreneurial Strategy

4 Steps to Communicating Vision by Michael Hyatt (Lead to Win)

Michael Hyatt is a leadership mentor, who has written and spoken extensively on leadership, goal setting and planning. He is the former chairman and CEO of publishing company, Thomas Nelson, and now leads a podcast to help coach new entrepreneurs into managing business better.

This episode states the importance of visioning as a tool and how we should go about it. As entrepreneurs, we love to dive right in without planning, but this wing and prayer approach leaves us without measurable metrics to understand success, and without a clear action plan to follow to reach any goals we may have. Michael Hyatt uses this episode to run through how and why we should create a vision before asking about strategy, and why this narrative helps us to clearly define products, markets and impact.

Lessons from Michael Hyatt

  1. Visions need to point to a larger story – In order for a vision to be something that remains sustainable, it needs to inspire more than just yourself. The vision needs to hold purpose beyond your own personal success, that points to change in the outside world, as this inspires innovation in thinking across your whole team over time.
  2. Stand in the future and work back – When writing a vision statement, don’t write it as a ‘we will’ document. A vision statement should be written from the future as though you have achieved those things already. In doing this, you can sketch out the details later to fulfil that vision – through reverse engineering, but by putting yourself there, you can truly create a visceral and clearly painted picture of what that future looks like. It should be so compelling, that people want to follow you to that future.
  3. Vision affects hiring – You’ll be hiring people who will make personal decisions on behalf of your company. With a clear vision, you can find people who will represent this and make decisions that fall in line with your overall goal.
  4. Vision statements are powerful filters and decision making tools-  When a question comes up in business, you should be able to run it through your vision statement. If it fits this statement, then the decision should be to go ahead – whether that be a new piece of software, new product, new employee, etc.
  5. Inspirational, Concrete, Practical, Visible – You need to make sure that your vision statement inspires people to want to follow it, while also being clear in its internal culture and outward message. It should be practical, guiding people into exactly how you’ll pursue it and showcase it, while also being visible to the public – this means communicating it constantly and consistently through social media, your website, media, PR, and so on.

Michael Hyatt’s books on leadership and strategy provide easy-to-follow plans for success – starting with vision. If you’d like a step by step guide to success, here’s a great one to get your teeth into.

Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals


Permaculture

Collaboration Over Competition to More Quickly Achieve Our Shared Goals by Whitney Bauck (Green Dreamer)

Whitney Bauck is a conscious fashion writer. The associate editor for Fashionista, Whitney has also contributed writing to the New York Times, The Washington Post, Billboard and many other big magazines. Her own blog, Unwrinkling, dives into exploring some of the heavy topics and shaky issues regarding the fashion industry and its practices, opening debates that need to be discussed frankly and honestly in order to preserve the art, while repairing the culture.

As permaculturists, the idea of fashion can be somewhat abrasive as we associate it with consumerism and throwaway trends. However, fashion is still a route to regenerative entrepreneurship if we recognise its power as a collaborative medium for expression, while remedying some of the more undesirable practices.

In this podcast, Whitney jumps straight in by expressing that while fashion is important, we should not be damaging our planet for it. She wanders around the points of the fashion industry not being held responsible for their practices, not realising the power of their trend-setting, and how people can work together through fashion to achieve the shared vision we’re trying to create in the world.

Lessons from Whitney Bauck

  1. Fashion doesn’t have to be destructive – While the idea of consumerism may seem that we’re turning a quick buck from non-biodegradable fabrics, Whitney points out that through regenerative agriculture and fashion, we have a new route to supporting more entrepreneurial journeys through using sustainable biodegradable natural fibres for clothing. Changing this practice makes good business sense for the farmers, fashionistas, and wearers.
  2. Natural fashion breeds collaboration – The social ecosystem in which natural fashions have been born has led to companies supporting each others within these industries, helping to push a new awareness out to the masses. This collaboration is seeing the trend in natural and sustainable clothing grow rapidly – accelerating our pace toward the end goal of mass adoption and proving that cooperation works more effectively at reaching our shared goals that competition.
  3. Fashion is a place to push agendas – While fashion may have been used to incite consumerism, fashion can in fact, be a place to push agendas. Terms like ‘voting with your dollar’ mean that people who choose more regenerative practices in relation to clothing help to push the agenda of natural fibres and fairer farming practices to shift the paradigms around fashion and consumerism, and encouraging people to purchase natural, organic clothing by making it trendy and current.
  4. More responsible consumerism is possible – While essential that we reduce consumption, by putting money into companies with more eco-friendly and ethical practices, profits are driven through to farmers and workers who are ordinarily penalised in the fashion system.

If you’d like to sneak a closer look at Whitney’s divergent mind, check out her blog on fashion, theology, and consciousness.

UNWRINKLING


Permie Emmy’s Weekly Wild Card

This week I’m goind in hard with the practical. No doubt you’re itching to get started, so let’s put pen to paper with this excellent business model canvas that helps you to unpack what’s in your mind.

Example of how you fill it out, using Patagonia’s business model

The Sustainable Business Canvas by Flourishing Business

I’ve been reading The Lean Startup by Eric Ries. While I haven’t quite finished it (which is why I haven’t posted it here yet), it does provide a great tool for those looking to start out with a vision for their company. While it’s not a vision statement as laid out above, a Lean Canvas is a way to start asking integral questions about your business and how it would operate.
While ventures that are seeking only profit may benefit from Ries’ template of the Lean Canvas, TheFlourishingBusiness.org has gone one further to provide a business model canvas that fits more suitably with green businesses and ecopreneurship.

Firstly, this slideshow is a toolbox that shows you how to use the canvas and fill it in properly.

The canvas itself, a way to consider all the processes, the stakeholders, and the needs and outcomes that may be associated with your idea. In doing this, you’re able to create a picture surrounding the metrics you may need to measure success, the inputs you’ll require to get it off the ground, and you’ll be able to predict any issues that could arise, while building an action plan to get yourself started.

Here’s a blank version for you!

Lessons from Flourishing Business Canvas

  1. Environment, Society, Economy – Interestingly, this business plan looks at the same three things that we consider in permaculture – earthcare, peoplecare, fairshare – helping you to understand how your idea affects the wider environment and the human resources internally and externally, as well as understanding how various types of revenue move through the system.
  2. Build and Tear Down – This business model allows us to consider not only the empires we intend to build, but also the systems we intend to disrupt to get rid of bad behaviours. It invites us to look into what we’re offering back to the ecosystem, how we’ll build reciprocal relationships, and what poor value systems we’ll deconstruct with our ideas.
  3. From patterns to details – As we would with a permaculture garden, this system enables us to look at the bigger picture patterns we hope to achieve, allowing us to later delve into the details. By breaking down the idea into its components, we can see the wider patterns, enabling us to see the details emerge concerning which actions we need to take and in which order.
  4. A working feedback document – You’ll find that with using this document, you can return to it over and over and refine and improve it as the idea morphs and changes. With feedback loops you may find the stakeholders are different, or the channels to reach customers aren’t working, or that you’re upholding ideas you’d rather deconstruct. While this is a great place to start, it’s also an excellent feedback tool to show change and to measure if you’re sticking to the plan.

You can head over to their website to understand more about what Flourishing Business do, where you’ll find more resources and tips to help you.


Well, my sustainable stallions, I hope this week has been a helpful hand in getting you started toward your journey of growth. Through creating visions we can set a path to the future on which we can build strategy, without galloping out the gate blindly.

I hope it’s been as useful for you as it was for me!

Permie Emmy x

If you’d like to donate toward getting my entrepreneurial journey on the road to building a regenerative business incubator permaculture site, please donate here:

DONATE NOW!

If you’d like to find out more about what I’m aiming to do with the money, you can read my blog about my plans for a regenerative business incubator.

8 Ecopreneur Podcasts for Permaculture & Regenerative Startups

When it comes to the best resources to get information across, I find there’s nothing more captivating than a good conversation. Podcasts present the perfect opportunity for experts, advisors, visionaries, and movers and shakers to divulge some of their best secrets on how we can all achieve.

As ecopreneurs, permaculturists, holistic managers, and regenerative startups, immersing ourselves in as much information as possible is invaluable. However, sometimes reading books and watching documentaries can take up a little too much time.

Podcasts are a great way to wander around topics, gain some great actionable insights, and still have two hands to get stuff one!

Here are some of the most valuable podcasts I’ve found really help me with improving my strategy, providing insider secrets to help boost your productivity when building a sustainable, viable business.


The Disruptive Entrepreneur

What It Is: Hosted by Rob Moore, triple best-selling property author, keynote speaker, entrepreneur, and investor, The Disruptive Entrepreneur offers a variety of content, including interviews with founders and entrepreneurs, as well as educational content from some of Rob’s own lectures and lessons.

Why You Should Listen To It: Rob provides actionable insights for businesses looking to grow, from marketing tips to leveraging social media to putting accountability measures in place. Have a pen and paper for each episode, because you’ll walk away each session with a myriad of steps you can take straight away. This is an especially good podcast if you’re looking to increase customer awareness and infiltrate your target audience.


The Rise of the Ecopreneur

What It Is: This interview-style podcast is hosted by Shelbi, a well-known sustainability vlogger. Each episode jumps into deep conversations with ecopreneurs, environmental experts, sustainability stakeholders, and regenerative start-up founders. It explores how and why these people are successful, providing tips on how to reach the same level with your own endeavours. Aimed at those who are passionate about regenerative action, this podcast is a winner for those looking to expand in green business.

Why You Should Listen To It: Shelbi has a great array of approachable guests on who provide touchable advice that you can follow from the get-go. Instead of talking about how money breeds money, this podcast gives you great insight into how to get going with what you have, how to deal with some of the conflicts that come between eco-friendliness and entrepreneurship, and provides a comforting backdrop that allows you to see how each entrepreneur pursued their goals. This is ideal if you’re a founder or visionary wondering how to get up and go.


Mixergy

What It Is: Hosted by Andrew Warner, who built a $30mil/year company in his 20s, this podcast is a place to learn from really successful, proven entrepreneurs from all sectors. While not focused directly on ecopreneurship, this podcast dives right into the creativities used and barriers faced from real-world founders. This podcast has a mix of interviews with high profile guests, as well as some lecture style podcasts rom experts, and some updates on what’s going on in the business world.

Why You Should Read It: Use cases provide excellent examples of what we need to do to get from where we are to where we want to be. Andrew’s easy-going interview style doesn’t stop him from asking the tough questions we all want to know the answers to. This podcast is a great resource for actionable steps to increasing revenue and decreasing working hours, while building sustainable structural systems within your own venture.


The Permaculture Podcast

What It Is: Hosted by Scott Mann, permaculture practitioner and computer scientist, this podcast is dedicated to education in permaculture, sustainability, and holistic management. One of the longest running permaculture podcasts, Scott provides an environment for listeners to learn from those who are making it work first-hand – the practitioners, the experts, the enterprises, and the educators. Each conversation explores the interviewee’s experience and as well them divulging their personal secrets to success.

Why You Should Listen To It: Scott Mann brings on realistic guests who live their lives running permaculture and eco businesses. These guests give valuable insights into the realism of the struggles that occur and the shortcuts that can be used. The advice is extremely specific to running permaculture style businesses, as opposed to purely entrepreneurial podcasts, allowing you to understand what to expect and to plan for this. You’ll also get very specific tips to help you out.



Permaculture Voices

What It Is: A permaculture-themed podcast aimed at farming, business, and life, this show is hosted by Diego Footer, who also organizes the Permaculture Voices Conference. In this podcast you’ll hear from experts who have chosen paths to follow in permaculture and farming. Diego asks hard questions and opens honest conversation to piece together what it takes to build business in these arenas, with practical advice that listeners can follow – whether than be crop selection,time management, goal setting, or soil regeneration techniques. The podcast has a great range of both tips and techniques, as well as heart-felt honesty and debate on global topics.

Why You Should Listen To It: This is one of the most practical podcasts providing useable techniques to help build business. Not only does it provide help on the actual skills needed and specifics on how to apply them, it also looks into business practices that need to be employed to plan and strategize the viability of your enterprise. This is a great podcast for those specifically looking to create business from farming and agroecology.


0 To 7 Figures

What Is It: While permaculture and regenerative entrepreneurs are not necessarily looking to make huge sums of money, the methods to meeting the final goal of success usually follow similar patterns of strategy. This podcast, hosted by Brandon Gaille, provides quick, snappy tips for helping you to redesign your patterns for better success. Many of the podcasts come as top 10 tips, and cover topics such as sleep, time management, funding, productivity hacks, and startup tips.

Why You Should Listen To It: The fast-paced nature of this podcast gives you great insights if you’re time poor – with many episodes being 10 minutes, you can fit one in over your morning coffee. You’ll find that they give a brief overview of important topics you might not be considering that affect your working practice – such as nonverbal communication, negotiation tactics, stress, and self discipline – but can serious help you make behavioural changes that alter your systematic strategies.


The Regenerative Business

What Is It: Hosted by keynote speaker, author, and executive educator, Carol Sanford, this podcast seeks to bring you responsible entrepreneurs and capitalist investors who are helping to shape the sustainable business arena. In each episode, Carol guides conversation that breaks down how each of these people has made their own endeavour work, what they propose for the future, and how they feel others should approach the startup tasks ahead of them. Particularly focused on the growth of regenerative businesses, this podcast provides and open and honest look inside the lives of those who are working successfully in many arenas of regenerative entrepreneurship, without focusing solely on farming.

Why You Should Listen To It: While this podcast isn’t providing the most practically applicable tips,it does give you an overview of real-world hurdles and starting points. By understanding these use cases, you can see patterns across each entrepreneur which you can mimic, while also avoiding their pitfalls. It’s engaging and authentic and provides education as well as entertainment.


Next Economy Now

What Is It: Founder of Force for Good Fund, Ryan Honeyman, hosts this podcast that singles out the leaders in the sustainability and regeneration fields and asks tough questions about what they’re doing and what we should all be doing in our lives and in our businesses. Some episodes address practical topics like visioning, strategizing, and operations, while others delve into the social, environmental and economic issues faced within business and across the globe. A great mix of science and opinion, each guest is captivating and charismatic, while Ryan leads strong and worthwhile debate.

Why You Should Listen To It: This podcast has some very high-profile guests who help you to understand practical applications of regenerative techniques on a larger scale. With a wealth of experience at their fingertips, these experts bring issues to the table which you may not have considered in your own working practice, while relating them to wider global outlooks. Insightful debates, tough conversations, and well-rounded opinions provide the backbone of this podcast.

Permie Entrepreneurs Are Go #5

Welcome back to another week jammed packed with actionable resources for permie entrepreneurs, ecopreneurs and regenerative businesses!

This week we’re diving into understanding not only the world around us, but how we fit into it and work with it – rather than against it. This includes unpacking how to take inspiration from our surroundings to feel more ourselves, how to look for patterns to mimic for our own success, and how to work with produce to build a viable enterprise.

Without further ado, let’s explore how self care, entrepreneurial strategy, and permaculture can help to build your viable regenerative enterprises!


Self Care

adam_haritan_permie_emmy

Reading Your Body, Reading the Land by Adam Haritan (Good Life Revival)

Creator of Learn Your Land, Adam Haritan talks extensively about how healing your body and healing the land are one and the same. Drawing from his own experiences of feeling unhealthy and unmotivated, Adam speaks about how making a connection with the land around him has helped him to feel more at home and more at peace with himself. Following his career in a metal band, Adam studied nutritional science.

Despite his efforts to improve his own health. Adam found limits to conventional science, finding time in nature and self-learning provided him a more fulfilling route to holistic healing. Learning both mushroom and plant identification simultaneously, Adam has found solace in connecting with kindred spirits and in connecting to the larger landscapes around him.

Lessons from Adam Haritan

  1. Find the diet that’s best for you – While Adam has tried out vegan diets and been proffered a series of miracle eating habits, he found that through self-learning and eating natively to his community, he feels distinctly more healthy and happier. While he supports learning from academia and listening to others opinions, ultimately everyone is different and you need to find what works for you to eat a sustainably healthy diet.
  2. Knowing plants makes you feel at home – When we start to learn about the nature around us, we’re not only able to forage for a much healthier diet, we can also connect with the land we’re on – rather than just being a tourist. For Adam, he says this connection brings him a much better sense of home that he craved so desperately when he was younger.
  3. You can’t learn alone – While self-learning is very valuable, we need to recognise that even the books and literature we draw from was contributed by others. Go out and find like-minded people, clubs to join, meetups to attend. You’ll learn so much from others who are so desperate to share.
  4. Develop a strong enough ‘why’ – In order to truly stick with your goals in a sustainable way, there has to be a strong enough purpose as to why you do what you do. When you find that passion, you find the fuel to drive it to become something bigger than yourself.

Adam offers a great course on foraging mushrooms, which you can sign up to here –

Foraging Wild Mushrooms


Entrepreneurial Strategy

Blueprint for Success by Tony Robbins (Entrepreneurs on Fire)

Tony Robbins doesn’t really need an introduction – or he shouldn’t – but in case you don’t know, he’s possibly the most successful business growth developer and motivator in the world today, as well as being a kick-ass entrepreneur in his own right. Aside from building billion-dollar companies and writing business bestsellers, Robbins also does a great amount of philanthropy, helping to free women from trafficking and providing a billion free meals to the needy over 10 years.  

In this podcast, he gives a blueprint to his success, breaking down why and how traditional education fails us, and how to become a self-learner that propels oneself TOWARD  your vision. This talk brings incredible insights into how he came to succeed and the ethos you should have driving your attitude.

Lessons from Tony Robbins

  1. Leaders are readers – Self-education is everything. Those who can self-learn are able to use the wealth of resources around them to solve any problems they come across. If you’re not learning, you’re stagnant.
  2. Find the patterns – Patterns are everything – as we know from permaculture. Find the patterns to why people failure, and avoid them. Find the patterns to why people are succeeding, and copy them. Objectively analyse the patterns in your own life and define better ones that model behaviour you want, and break the patterns that don’t.
  3. Leaders anticipate, losers react – Don’t wait for things to happen to you and then try to manage the crisis. Look at the potential outcomes, using every experience as a learning curve. In this respect, we can predict the outcomes of certain events, in order to better prepare ourselves or steer the ship in the most prosperous direction.
  4. Fear is paralysing – If you’re frightened of what might happen, you’ll never do anything. Everyone will fail – it is inevitable when you’re trying to find your way. The fear of failure will keep you from putting a foot forward. Only through striking out will you gain experience – whether it be experience of mistake not to repeat, or experience of success to pattern.
  5. You need a higher purpose – Human don’t need much to be happy on an individual level. What do you really need? A good beer and good meal and a dime in your pocket? In order to keep driving your regenerative business, you need to have a higher goal as to why you’re doing it – it has to be something that will drive change on a level bigger than you.

Tony’s newest book of excellent advice on entrepreneurial acceleration can be found here:

Unshakeable: Your Financial Freedom Playbook


Permaculture

Growing Tomatoes for Profit by Conor Crickmore (Permaculture Voices)

Conor Crickmore is an educator and expert in small scale farming. Pioneer of Neversink Farm, Conor prides himself on large and small scale changes made on his farm that contribute to a fractal system that works both on as a whole and as systemic arms within it. Along with his wife, he’s grossing $350,000 a year with his farm, while also producing a myriad of excellent courses to teach future small-scale farmers.

This podcast delves into the specifics of growing tomatoes for profit – both practically and economically. For those of us who have tried to grow veggies, particularly tomatoes, for profit – you will have encountered hurdles and questions regarding species selection, marketing, grafting/seed, and diseases. Conor dives right in there, uncovering all his secrets of how he not only grows tomatoes successfully, but turns a profit through his entrepreneurial skill.

Lessons from Conor Crickmore

  1. Grow out of season – It’s pretty easy to extend seasons and to grow tomatoes when the market is being flooded by big producers. This is the best time to make profit and increase your customer base as you won’t experience so much competition.
  2. Limit variety – While tomatoes come in all shapes and sizes, with multicoloured heirlooms catching our fancy, often customers will get choice blindness if offered too many options. Conor reduces his selection to 3 colours of heirlooms, a couple of cherry varieties and a beef steak. This encourages easier choice while also reducing workload when growing as there are fewer plant specifications to work to.
  3. Think about marketing first – Considering the tomatoes you grow, your target audience, what sells best, how you’ll present them at market, and how they’ll be packaged will help you to sell better. This will help in the picking and packing process, as well as working out how to upsell with other veggies on the day.
  4. Don’t throw too much risk in your system – Conor doesn’t actually make his own potting soil as he prefers to be sure of the exact mix he is getting. Equally, he grafts all his tomatoes for longer seasons and resistance to root disease. These observations and changes to his system means he’s reducing risk.

If you’re interested in learning more from Conor, check out his highly-acclaimed online courses here:

Neversink Courses


Permie Emmy’s Weekly Wild Card

This week’s wild card is an oldy but a goody. Extremely poigniant in regards to Extinction Rebellion, who are fighting to show our unsustainable system for what it is. 

What is it you ask? Well here’s a great insight.

The Story of Stuff

This is a concisely explained and well-illustrated description of the linear system operating in our world and how that linear system is destroying the planet we live on. Confined by consumerism, we’re extracting resources, polluting through production, using up through consumerism, and polluting again with waste.

Not only is this completely unsustainable, mathematically it doesn’t work out well for us in the end. Both the people and the planet embroiled in this man-made system are being harmed and are threatened with extinction. The crux is that, as we created this particular fairground ride, we can also create a better one that’s regenerative, that puts back the resources we use by conscious consideration or regeneration.

Lessons from the Story of Stuff

  1. One third of natural resources have been depleted in the last 3 decades – When we consider this (I think now it’s about 50% in 4 decades), we realise how little time we have left before we deplete everything that sustains us; especially when we consider that consumption is rising and so is the population.
  2. If you don’t buy or own stuff, you don’t have value – The system is created to force people to buy and own all kinds of things they don’t need, replacing them at a rapid rate to keep that system growing. Those who don’t buy into the system have a very small voice and are inevitably buried by those that perpetuate it.
  3. The system externalises true costs – The real costs of extraction, production, exploitation, and pollution aren’t captured in the reporting of the system. With many factories and production processes moved to developing countries, indigenous land and economies are eroded, leaving the most vulnerable people to be forced to work in unhealthy environments – further reducing their prosperity.
  4. The system was DESIGNED After WW2, Victor LeBow, a retail analyst, (among others) designed this very system encouraging consumerism as a way of life to feed the economy by influencing the people to burn up and replace resources to force expansion. If it was designed so recently, it can be redesigned again.
  5. Our waste methods produce the world’s most toxic man-made chemical – Dioxin is mostly produced from burning waste in incinerators. If we know this is the world’s most toxic chemical, why work with a system that allows its production at unprecedented and ever growing rates? It makes no sense. Regenerative businesses must seek to reduce waste and bypass this system with new methods of reinvesting waste back into the system – there’s no such thing as waste, just things in the wrong place.

You can check out more of what The Story of Stuff Project are doing by heading to their website.


I hope this week has been another inspiring catalogue to help boost your entrepreneurial journey and encourage ecopreneurship both in your head and in your hands.

Permie Emmy x

If you’d like to donate toward getting my entrepreneurial journey on the road to building a regenerative business incubator permaculture site, please donate here:

I’d Like To Help!

If you’d like to find out more about what I’m aiming to do with the money, you can read my blog about my plans for a regenerative business incubator.

7 Newsletters Permaculture & Regenerative Entrepreneurs Should Read

As we shift gears to try to bypass antiquated and consumptive systems in favour of regenerative business practices, we need to understand how to restructure our own startups and enterprises.

Tempting as it is to green-wash our ventures, devising new systems of operating that work with nature rather than against it are integral.

This means delving into regenerative production and utilisation of resources to cycle energy, while also adhering to empowering employment practices and fairshare systems of revenue.

To aid in your enterprise design, I’ve compiled a list of 10 prominent newsletters that tackle all aspects of ecopreneurship upfront.

If you’re not having these sent your inbox each day/week/month, get subscribing now. You’ll find tools for practical development as well as resources for keeping up to date with trends in the sector that you can learn from and leverage in your own endeavours.


triplepundit

What It Is: This newsletter looks at the intersection of planet, people, and profit, addressing the latest trends in sustainable and regenerative business practices. Focusing on business being a vehicle to drive change in a positive direction, Triple Pundit zooms in on company profiles to showcase what they’re doing to move in new directions, while also offering important guides to assist readers in implementing innovative business practices.

Why You Should Read It: Crossing over the 3 permaculture ethics, this newsletter delves into global issues and enables you to understand where you can fit into global business trends, as well as providing strategies you can employ.

www.triplepundit.com


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What It Is: Written by Gareth Kane, one of the UK’s most prolific sustainability and CSR practitioners, this newsletter has a more subjective twist while exploring concepts of waste, sustainability strategies, and regenerative people management. This newsletter combines opinion pieces that deal with the current climate issues, as well as actionable advice on how to implement regenerative practices in your own companies.

Why You Should Read It: Kane works on the front line of business sustainability and has a great deal of experience in turning companies around to employ better practices. He has insightful commentaries into what’s happening in the green arena and opens conversations that aren’t necessarily being had, when they very much need to be.

www.terrainfirma.co.uk


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What It Is: This blog gives regular updates on procedural changes in various industry sectors that are leading toward more green and eco-friendly practices. Equally, they provide insightful content on how you can shift your own processes, switching out unsustainable practices, and restructuring your operations to incorporate more regenerative methods of working. From marketing tips for green businesses to tax changes to packaging alternatives, this newsletter is a great resource for permaculture startups and small eco businesses.

Why You Should Read It: Rather than just offering generic ideas on how to improve, this newsletter identifies exact brands, companies, suppliers and so on that you should be using to shift your footprint. Additionally, you’ll find expert interviews that speak directly with real-world entrepreneurs to talk about how they’ve made changes, the impact of them, and how you can do the same.

www.greenbusinessbureau.com


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What It Is: Eco-Office Gals, written by Jennifer, is an attempt to help businesses re-orientate themselves toward eco-friendly practices. A guide to taking steps to cut out non-regenerative practices, this is very much a hands-on directive aimed at both environmentally-friendly activities and entrepreneurial skills. With blogs covering topics such as kitting out an eco-friendly restaurant kitchen, how to build a website, green marketing techniques, and creating an outdoor office space, this blog is a refreshing directive for all industry sector start-ups.

Why You Should Read It: Often permaculture start-ups have the practical skills to make products, run a farm, process produce and so on, but lack the entrepreneurial know-how to market and promote products and services effectively. This newsletter has excellent actionable tips to get you going, especially if you’re budget and time poor!

www.eco-officegals.com


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What It Is: See Change is a magazine the focuses on social entrepreneurship. It tackles issues social and community issues in businesses, from discrimination to community development to education and inclusion. You’ll find great use cases, project explorations, and interviews that provide reviews of what businesses and communities are doing around the world to promote social cohesion and tackle climate issues together. It also provides guides on how to implement certain social inclusion practices in your own business.

Why You Should Read It: Understanding people management and community outreach as an ecopreneur is integral. This blog will help you to identify areas of improvement within your own enterprise to improve communication, conditions and relationships, and leverage community connections to bring green practices to your own neighbourhoods and audiences.

www.seechangemagazine.com


Green Business

What Is It: This is a newsletter aimed at eco startups and green small businesses, providing guidance on how to implement eco-friendly practices from the start. It combines information on tools that businesses can use to get started and encourage growth, as well as practical sustainable ways to improve procedures, focus pieces on companies employing green practices, and green product reviews. The blog provides regular hands-on advice such as which printer you should be using, environmentally-friendly business events to attend, and designing a green office.

Why You Should Read It: This is a really diverse blog that traverses a number of topics and delves deep into companies that are succeeding in providing these answers. Equally, if you’re a small business owner, you’ll find easy tips to follow, as well as simple-to-grasp language and accessible products to use.

www.futureofbusiness.info


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What Is It: Green Biz has a couple of newsletters to follow: Green Buzz and Verge. Green Buzz keeps you up to date with what’s happening in the global sphere on sustainability and green practices in business. The insightful articles are focused on breaking open topics to incite conversation around current news and trends. It also features interviews with prolific influencers in the field, as well as problem-solving ideas to tackle bigger picture issues. Verge focuses on technology that will accelerate the green revolution. This is a great help for permaculture businesses who’d like to improve efficiency with tech, as well as understanding how technology is infiltrating the eco sectors to change business practices.

Why You Should Read It: With a great remit of writers on board, the blogs are insightful and engaging, without being afraid to tackle controversial topics. The experts featured give an insider look into what’s happening in the global forum, while enabling you to understand where your venture can fit in with current trends, while keeping up to date with jargon and groupthink!

www.greenbiz.com

Permie Entrepreneurs Are Go #2

I hope that last week’s post was as insightful for you all as it was for me. This week, I have another candy shop of delights for you, with a bit more of a practical twist.

As I mentioned before, I’d come to the conclusion that there were 3 main patterns I was seeing when it came to advice about how to be a more productive and effective entrepreneur: self-care, entreprenurial strategy, and permaculture skill.

So this week’s set of lessons focus on some practical elements we can include in our entreprenuership design – how we can use our bodies, our timing and our communites to more effectively achieve our goals.

I’ve decided to add a few lessons I’ve learned from each resource to help guide you more effectively and show you what I’m learning from it all at the same time.


Self Care

Yoga Podcast by Adam Hocke

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If there’s one thing I’ve learned from trying to get my brain to work well, it’s that exercise is literally the key. Getting oxygen into the blood flow does more than any coffee or caffeine pill could ever do. 

Adam is an incredible teacher who uses an audio medium (in an incredibly illustrative manner) so you can focus on your practice without having to worry about viewing a video. 

If you’re looking for something manageable, he has everything from 30 minute morning ‘get up and go sessions’, to lessons that are targeted to certain body parts (the spine, legs and bum etc) to sessions spent working on certain moods, to hardcore power pushers that get you from here to there. A full 10 out of 10 for me. If you know nothing about yoga, try his full basic session – it is excellent to get you going straight away.

Lessons from Yoga with Adam

  1. Strength, Flexibility, Balance – The combo of all three of these things is what helps you to progress more easily through the moves. You need to work on all three.
  2. Find your edge – There’s no point struggling as much as there is no point going through the motions. With each move, find the point that’s a little harder than before. Too hard and it makes you angry, but a little harder and you’ll find ‘flow’ where you’re completely in the present as your mind can think of nothing else but what you’re doing. This really helps to clear you brain.
  3. Always be working on the basics – Your downward dogs, sun salutations and the like always need improvement. They provide the foundations for everything else – don’t neglect them.

If you enjoy Adam’s classes, you can donate to him here.


Entrepreneurial Strategy

Timing is Everything by Daniel Pink (on Tony Robbins Podcast)

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World-class author and entrepreneurial research, Daniel Pink brings up the issue of timing in this podcast. Bearing insights into his recent New York bestseller, When: The Scientific Secrets of Perfect Timing, Pink makes the poignant point that we often discuss how and why we’re doing things both in life and business, but we rarely consider ‘when’. The research has shown that whether you’re taking a meeting, freelancing, or planning a large project, when we carry out those things make a phenomenal difference. This is a great podcast for those in the planning stages looking to create an implementation strategy, as well as for those looking to better project manage.

Lessons from Daniel Pink

  1. Different people work on different timings – Work out who are your morning people, late night people, and middle of the day people. Schedule meetings and activities according to this in order to bring the best out in people.
  2. Creativity in the morning – Studies are showing that we do our best creative work in the morning and experience a lull later in the day. Use the later lull for administrative work.
  3. Take breaks – Breaks are integral to productive functioning. Studies have shown that breaks help us to clear our minds and to look back on what we’ve been doing throughout the day. Those who are most successful take breaks, both long and short – lunchtime and holidays.

You can purchase Daniel Pink’s When: The Scientific Secrets of Perfect Timing here.


Permaculture

Labor Investment Collectives by Paul Wheaton featuring Shawn Klassen-Koop

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Paul Wheaton is a well-known permaculturist, master gardener, and software engineer. Dedicated to expanding the community’s knowledge, Paul Wheaton provides a variety of free resources including his blogs and podcasts to help spread awareness of certain mechanisms for solid permaculture design, from plants to governance. In this episode he explores the concept of Labour Investment Collectives with Shawn Klass-Kloop, the co-author of How to Build a Better World in Your Backyard Instead of Being Angry at Bad Guys. ‘Labour Intensive Collectives’ is a term they invented for this idea of shared labour to get jobs done more quickly, while also learning skills in the process of helping. It not only gives you a chance to practice and learn skills but also to lead and manage projects. It’s a little slow to start as a podcast, but a great concept to consider.

Lessons from LIC

  1. Collective learning – LICs enable collective learning, where you can use the others in your group to teach you things you don’t know. Equally, by working with another project manage on their project first, you can learn your skill from the expert.
  2. Management Opportunities – Learning a skill is one thing, learning to manage a project is something else. By working in LIC, you can gain skills by working on other projects and then move on to practice managing your own project.
  3. Collective projects save time and money – By using the people within your LIC, you save time and money on projects as what you would do individually, you can now do faster with the help of many hands. Equally, you don’t need to hire labor and train them.

If you’d like to back Paul Wheaton’s Kickstarter for his new book Building a Better World in Your Backyard, head here.


Hope that gets you thinking and moving!

Permie Emmy x


I’m producing this newsletter to drum up a tribe to foster entreprenurial learning in permaculture and regenerative businesses with the aim of building a working model in the future with a business incubator school. 

If you’d like to donate a little something something to help me get this regenerative business incubator school on the road, you can click here:

 

Sort Your Systems – Lessons From Ramit Sethi

As I mentioned previously, I’m starting my entrepreneurial journey. This is a post from my professional website: http://www.yarnnarratives.com, where I offer corporate storytelling services to help companies design action steps to success from their vision. I thought I’d share it with you guys, as it has some pretty interesting insights.

Every entrepreneur gets into a rut; a place where they can’t work out whether the slog is worth what appears to be minimal rewards. You begin to ask yourself if you’re really cracking it or just breezing by.

As a continuous learner, I have a strong belief that when you can no longer get answers from your own paradigm, it’s time to shift that tablecloth and let the dishes smash, just to see what patterns they make on the floor. After all, every Grandfather clock needs to shift its pendulum every now and again to keep the tick tocking.

So, for me, I have had always had a residual dream of owning a regenerative business incubator that walks outside the regular lines of what we expect from business incubators – based on the Permaculture school of thought. While none of us can argue that there are a menagerie of innovative technologies being developed within the embrace of Silicon Valley, I can’t help but feel it still follows this linear pattern of consumption.

For me, I feel that for our generation to truly become disruptive, we need to shake of the dust and recreate our economic models and reconsider our whole mode of working. In this sense, my idea of creating a regenerative business school based on a tangible model of economically-sound business seems as plausible as it is impossible to do.

However, rather than bow down to the pressure of failure, I’ve decided to turn my ears toward some of the most successful entrepreneurs and business thinkers to try and learn some lessons from the horses’ mouth.

One of those very horses is a dude called Ramit Sethi. I’ll be frank, when I first came across his blog ‘I Will Make Your Rich’, I couldn’t help but turn my nose up at his arrogance. However, instead, I listened and the guy’s got a lot to say for himself and many a lesson we could all learn.

So from my many earfuls, I thought I’d impart some of his wisdoms = or at least what I’d taken from them.

losers have goals, winners have systems

We all set goals. I will weigh 15 pounds less in 10 days. I will get three clients in the next three months. I will save $1500 by April. The problem with these goals is that while we set them, we give ourselves completely unrealistic steps to get there. Well, if I just do a 5 mile walk every day, apply for 15 gigs a day, and skip my $4 morning coffee from Starbucks then I’ll get there.

However, these unobtainable actions are just crying out for failure. The moment that we skip it once, we skip it all. We know this from doing diets. One cheat day make us feel like a failure so we just give up. Our New Year’s resolutions fall foul the one day we mess up. Oh, I’ve bailed today so I might as well give up.

What Ramit is saying is that instead of leaving these ‘goals’ to our human fallibility, let’s set systems up where they happen (more) automatically so we can’t fail. Put a direct debit in place so the money is gone before you can spend it. Pick a gym that’s on your way home from work so that you can’t skip it out when it’s right next to your path home. Add an automatic referral template and request to every gig you do so they feel obliged to pass it on.

Set up systems that work for you, so you don’t have to. As a permaculturalist, this is literally the biggest thing we promote. I don’t water the plants every day because I have rainwater catchment systems that divert water to my drought-hardy plants, which in turn, store the water in dry season. That way, I don’t have to have it on my never-ending list of things to do each day; it does it itself.

eat. sleep. workout. repeat.

This, I can’t stress enough. I remember when I used to be one of those ‘I can’t even run a bath’ girls. We’re in an era where commenting on someone’s weight makes us feel guilty about working out. Where the word ‘busy’ makes us stay up until 1am just to feel productive. Where sourcing good food makes you a ‘fried food foodie’ rather than a successful human.

Don’t believe the hype.

Believe this. Your emotional brain is there to pump chemicals into your system to make you respond to your environment. For example, cortisol is given to your body as a stress response. While this was good when we were living in a survive or die lifestyle, now we’re inundated with the stuff. It’s a killer. The prefrontal cortex is designed to help rebalance those chemicals as well as making logical decisions.

If your prefrontal cortex is overloaded by having to remedy to chemical imbalance caused by crappy food, over-stress from sleep deprivation, and a lack of oxygen from slumping in front of a computer – guess what, it’s not able to be it’s best logical, creative self.

Eat properly. The nutrients help to keep the immune system in check which stops you getting sick. Instead of hunger pangs that distract you and cause stress to the brain, you’re energised enough to be your best creative self.

Sleep properly. Sleep deprivation kills. It causes stress, it induces Alzheimer’s, and most apparently, it makes you feel passed off. And no-one works well pissed off.

Work out. Aside from saying that your body is the temple that carries all the potential of what you can do in your life, working out allows oxygen to flow the brain. Oxygen helps you think.

know how to define your work

People always used to ask me to define permaculture in one sentence. It used rile me so bad. If you can’t be bothered to understand, you don’t deserve to know.

Wrong.

If you want people to understand, know how to explain it. Know how to categorise it, tune it up, and repackage it for people to get it – or at least be hooked to ask more.

Permaculture is a set of design tools that allow you to turn linear, wasteful systems that degrade our time and resources into regenerative productive systems that bring comprehensive value, whether that be food growing systems or energy systems or communication systems.

It’s not conclusive in its definition. It’s not even comprehensive. But it gives a definitive insight that invites further questions of ‘how’, ‘why’ and ‘show me where this has happened’.

The biggest and most foolish assumption is to presume people care or need what you think is important. To make them know that it important, you have to define what it is and why it’s important.

keep a calendar

If you don’t manage your time, life will. When you don’t schedule what’s going to happen to you, life will come and invite itself for dinner and talk late into the night.

Waking up each morning knowing what you have to do and what’s on your plate will help you better digest what is to come. If you wake up disorganised, your day will be disorganised. You won’t be able to keep track of tasks in the long and short term and it leads you to forgetting what needs to be done.

Prioritising your life is one of the most effective ways of ensuring everything gets taken care of. If you don’t have a calendar laid out, you can’t prioritise. Things you were meant to remember fall to the wayside.

More importantly, small steps toward your long term goals, like writing a paragraph of your business plan or a chapter of your novel get pushed back and back until they never get done.

Get a calendar. Schedule time for all the urgent things you need to do, like your job and your family requirements. Then schedule in your long term goals as every day tasks and start taking actions each day toward them – penned in so you don’t end up skipping over them in your mind.

In short…

Ramit has some valid stuff to say. As a thinker and an achiever, he’s designed systems that have got him to the top of his game.

I’m not saying I’ve interpreted everything the way he meant it. I’m not saying his words are gospel. But what I am saying is that the lessons I have perceived from him are starting to set me on a track of reorganizing my life from distant drums to actionable steps toward my goals – using systems and logistical time management to get there.

If you’re interested in hearing more of what he has to say, I highly recommend this podcast: Chase Jarvis LIVE with Ramit Sethi

Permie Entrepreneurs Are Go #1

In my own personal journey to become a more rounded permaculture entrepreneur, I’ve realised that there are a few elements we need to hone in on. While permaculture presents the ethics of earth care, people care, and fair share, I’ve been trying to understand what makes an entrepreneur be able to pursue their endeavour without burning the candle at both ends.

From the yellow pages of resources I’ve been drawing from recently, I see continuous patterns emerge that teach me to look at 3 main things: self-care to preserve your major resource (you), business management, and applicable permaculture skills.

I’ve decided that the most valuable thing I can share with my audience are the lessons that I have learned the most from as I go. While these resources are available to everyone, by providing a centralized place that you can access them, I’m hoping you can learn alongside me. Not only is this helping me to be a more progressive and productive permaculture entrepreneur, I’m hoping it will do the same for you. In terms of my wider goal to provide a regenerative business incubator, I will be using this curation as a route to demonstrate the type of educational platform I seek to provide in the future.

For now, we’ll start with curation of the resources I’m reading, listening to, and watching, but hang tight – there are bigger fish ready for the frier. I’ve been talking with a few interesting souls who are willing to offer their own insights, so soon I’ll be bringing my own unique conversations as podcasts, articles and videos, with some of the bright sparks I’ve had the pleasure of meeting along the way.

To kick things off, here are my picks for this week.

Self-Care

The Power of Vulnerability by Brene Brown

Brene Brown calls herself a vulnerability researcher. As entrepreneurs and thinkers, we often find ourselves laboured with the incessant shame of feeling like we aren’t good enough. This often leads us to not even taking first steps on our goals. By recognising our vulnerabilities, we can learn to be brave and to value ourselves and our ideas; this teaches us inner compassion. By learning to be compassionate to ourselves, we teach ourselves to only accept passion from others – a powerful driver for change in our own lives and other.

For the startup permaculture entrepreneur, this is a resource that empowers you to understand why we hide and how we deal with this.

Entrepreneurial Strategy

The Startup School by Seth Godin

Seth Godin is a world-renowned entrepreneur and business teacher. Leading thinkers around the world, he capitalised on the dot com bubble and rose to the top through hard work and systematic thinking. This series is a collection of excerpts from a course he put on for passionate, hand-selected entrepreneurs. It includes actionable insights into entrepreneurship, helping you to understand how to get started, from your attitude, to testing, to getting through dip periods, to gaining funding. In short, this is an excellent resource. It gives you real world steps you can take and tackles many of the big questions we have about how to get started.

Permaculture

Grow Your Own Eggs by Justin Rhodes

Justin Rhodes is known as the chicken man. He runs a successful and economically sustainable chicken farm and spends his spare time trying to educate others on how to do the same. This is a free video course that runs you through all you need to know to get yourself up and running. The course includes information on what chickens can do for you, how to build your own chicken coops, how to feed your chickens in a fiscally responsible manner, and how to get everything started.

 

If you’d like to sponsor my journey to funding a permaculture business incubation school, please donate at my Patreon by clicking here: I want to support permaculture entrepreneurs!