Permie Entrepreneurs Are Go #4

Well hello my beautiful collection of regenerative entrepreneurial minds, holistic managers, and permaculture enterprise leaders!

Welcome to this week’s edition of my FREE weekly newsletter.

This week we’ll be looking at how to lighten the loads on our plates while increasing our productivity and knowledge – whether that be by prioritising the essential, increasing your workforce in the right way, or expanding your permaculture practice.

I’ve got a world of treats for you this week, with a little bonus resource I really enjoyed listening to this week. So let’s jump right in!

Self Care


How to Master Essentialism by Greg McKeown (on Tim Ferriss’ podcast)

Greg McKweown is a specialist in essentialism. His main goal is to get people to declutter their lives to understand how to prioritise what matters, whether it’s your family, your business, or your passion project. The overcrowding in our minds leads to heavy anxiety, stress, and depression – all of which can be killers. This in-depth and practical conversation with Tim Ferriss gives a detailed step by step system for switching the unimportant for the important, and how to deal with fall out of that in order to progress effectively and meet all your own personal goals.

Lessons from Greg McKeown

  1. Filter out noise – Most things aren’t essential. Most things aren’t helping you reach your long term goal. Understanding how to filter out the noise by designing your steps forward will help you to see what ‘noise’ falls by the wayside of unimportance.
  2. Learn about trade-offs – You need to write a list of all the things that are the most important, including your long term goals, then write a list of what takes up a lot of time, but isn’t so important. These are the things you can trade off.
  3. Learn to say a ‘polite no’ – Saying no is hard, especially when it is to family and friends, but often people don’t know the true cost of time. Craft a ‘polite no’ as this will help you to let people down without offending them or feeling guilty.
  4. Ask 3 key questions to find your path – Ask yourself: what am I inspired by? What am I good at? Does it meet a significant need in the world? If it does all three, you’re golden.

If you’d like to declutter your life even further, Greg McKeown’s book really helps to break down the process to get you there.

You can grab a copy of

Essentialism: The Disciplined Pursuit of Less here.

Entrepreneurial Strategy


A Coaching Session on Hiring by Cameron Herold (Mixergy)

Cameron Herold is the founder of COO Alliance and a business development mogul. He’s worked with countless huge companies to grow exponentially, assisting with hiring, process, cutbacks, visions, and literally every step you can imagine to get businesses moving closer to their goals. In this podcast, he gives a comprehensive guide to hiring people.

For regenerative businesses that want to scale, understanding the process of hiring is extremely important to ensure we have happy employees that contribute effectively, while making sure all our practical needs are met. Herold gives invaluable insights here of how to start by looking at oneself and one’s processes and then explaining how to move forward into the business of interviewing, setting tasks, and monitoring employees to build a fruitful business.

Lessons from Cameron Herold

  1. If you don’t have an assistant, you are the assistant – Administrative tasks take up time in our day and space in our brains. Getting an assistant, even part time, can lighten the load and make sure you’re organized without forgetting what’s on the to-do list when a crisis pops up.
  2. Find the yin to your yang – Especially in regards to hiring a COO, it is imperative that you list all the things you enjoy doing and do well. Then list all the things that need doing that just don’t fall into your remit. Now find someone who can do that second list well.
  3. Surrender to being ‘good enough’ – As perfectionists, we alway think people fall short in comparison to how we handle our ‘babies’. Hire someone who can devise systems to get the job done and then work out a measure of ‘good enough’ and allow them to get on with it without micromanaging.
  4. Ask hard questions – In interview processes, do not just look for what they think you want to hear. Ask hard questions so you can see the soul of the person. Ask them to give you examples of a time they lost a company money, a time they lied, a time they dropped the ball, a section of their resume that’s exaggerated. And then use ‘the threat of reference’ – “When I call your reference, how will they answer that question”.

Cameron Herold writes a pretty unusual blog post about this that you can find here –

Everything I Know About Recruiting I Learned Duck Hunting



A FREE Permaculture Design Course Handbook by Doug Crouch

Doug Crouch is a practitioner and inspiring teacher. In fact, he taught me. Having been his student in his PDC, I can vouch for the fact that everyone in that classroom, from the dude who worked for NASA to the hydroelectric plant manager to the doctor to the humble hostel owner was in awe of him. He’s a charismatic thought leader, visionary and teacher. He believes in fair share to the highest level and has therefore spent so much time, energy, and money compiling this extremely comprehensive and extensive manual as a supplement to the PDC. Whether you’ve taken your PDC or you haven’t, this is a mindblowing resource that delves into all the aspects covered in the course and more. I use this constantly, going back and forth to remind myself of the ins an outs of what I’m doing, to help design new systems based on Doug’s versions of the principles, and to take lessons from the journeys he’s experiencing in his own life. Honestly, this is an INVALUABLE resource and we’re lucky to have Doug bringing this together for us.

Lessons from Doug Crouch

  1. Fairshare to build resources – Not only does Doug give this resource away for free, you’ll notice some of the artwork on the pages. Doug strives to give back to the permaculture community by hiring within it to help drive the creation of his resources.
  2. Conscious consumption – Doug’s article on conscious consumption is a great look at how we need to be more aware of what we’re using in life. In order to make the maths of our businesses work, as well as the larger figures for regenerative economy, we need to cut back in some areas and rechannel economics into more local and ethical production.
  3. Freemium models in consultancy and education – Aside from this free book, Doug does a lot of free work helping other people’s projects, both with his hands and with his consultancy. He’s always been quick to help his previous students, which has helped us all to grow. By offering out his help, he’s growing the next generation of regenerative individuals, who all pump back into the system in which he works. While he may not feel the effects directly every time, they cumulatively provide an environment in which Doug’s consultancy business and educational programs can thrive.
  4. Small and steady solutions – Doug has been building this resource for many years. By adding to it a little at a time, he’s built and encyclopaedia to help those looking to break into the field. What would appear to be a mammoth task at first has been possible because he’s broken it down over time and kept at it.

I fully advise you to take a course with Doug – he’s a prolific and inspiring teacher. Here is a list of the courses he has this year.

Permie Emmy’s Weekly Wild Card

I decided to add a wild card in each week of something that’s grabbed my attention a spurred me on that bit further.

Russell Brand on the Joe Rogan Experience

Two of my favourite people in one place. So very different from each other but converging on so many levels simultaneously.

Russell Brand comes from pretty much the same place as me – just over the river. This is interesting because we both came from towns that sit in the greyness of London without any of the get-up-and-go of the city – places where young people kick cans and wonder if they’ll ever get out, while still feeling the urban pull of consumerism and the promise of a better life.

In this talk, Joe and Russell run through it all – from babies in bikinis to DMT experiences to hunting and veganism to entrepreneurship and permaculture.

Lessons from Russell Brand and Joe Rogan

  1. Your opinion isn’t always right, maybe it’s underdeveloped – The pair come from very different angles on hunting but manage to open the debate in ways that enable each other to see something new. Russell, especially, brings home the point that just because an opinion is yours, doesn’t make it right or finite or better than anyone else’s. The more we learn, the more our opinions expand and grow.
  2. Seeing behind the system is both frightening and enlightening – By breaking down the barriers of the systems that confine us, we begin to see the cogs that work in the clock, the semantic that hold us hostage – and this helps to understand what is holding us back and how we can move to change this.
  3. No matter the differences, love and compassion are universal – Even between these two who radically differ in come ways, there is an innate understanding that the search for love and compassion will be the thing that binds us to find solutions that help us to muddle through.
  4. Using a hammer to break the system won’t work – finding alternatives is crucial – If we continue to try to attempt revolution through pushing back against a system that’s stacked against us, we’ll lose. Building viable alternative systems of governance and economics – Russell even mentiond entrepreneurship and permaculture in the same sentence! – will help us to make the existing oppressive regimes obselete.

I’ve always considered Russell Brand to be somewhat of a mentor – perhaps due to our close geographical and cultural proximity, but also due to our obsessive and addictive tendencies. His new book, mentors, talks about how to find and work with mentors – highlighting his own.

You can buy it here: Mentors: How to Help and Be Helped

I hope this week’s bag of marbles gives you something to get your brain buzzing!

Permie Emmy x

If you’d like to donate toward getting my entrepreneurial journey on the road to build a regenerative business incubator permaculture site, please donate here:

I’d Like To Help!

If you’d like to find out more about what I’m aiming to do with the money, you can read my blog about my plans for a regenerative business incubator.


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