Permie Entrepreneurs Are Go #1

In my own personal journey to become a more rounded permaculture entrepreneur, I’ve realised that there are a few elements we need to hone in on. While permaculture presents the ethics of earth care, people care, and fair share, I’ve been trying to understand what makes an entrepreneur be able to pursue their endeavour without burning the candle at both ends.

From the yellow pages of resources I’ve been drawing from recently, I see continuous patterns emerge that teach me to look at 3 main things: self-care to preserve your major resource (you), business management, and applicable permaculture skills.

I’ve decided that the most valuable thing I can share with my audience are the lessons that I have learned the most from as I go. While these resources are available to everyone, by providing a centralized place that you can access them, I’m hoping you can learn alongside me. Not only is this helping me to be a more progressive and productive permaculture entrepreneur, I’m hoping it will do the same for you. In terms of my wider goal to provide a regenerative business incubator, I will be using this curation as a route to demonstrate the type of educational platform I seek to provide in the future.

For now, we’ll start with curation of the resources I’m reading, listening to, and watching, but hang tight – there are bigger fish ready for the frier. I’ve been talking with a few interesting souls who are willing to offer their own insights, so soon I’ll be bringing my own unique conversations as podcasts, articles and videos, with some of the bright sparks I’ve had the pleasure of meeting along the way.

To kick things off, here are my picks for this week.


The Power of Vulnerability by Brene Brown

Brene Brown calls herself a vulnerability researcher. As entrepreneurs and thinkers, we often find ourselves laboured with the incessant shame of feeling like we aren’t good enough. This often leads us to not even taking first steps on our goals. By recognising our vulnerabilities, we can learn to be brave and to value ourselves and our ideas; this teaches us inner compassion. By learning to be compassionate to ourselves, we teach ourselves to only accept passion from others – a powerful driver for change in our own lives and other.

For the startup permaculture entrepreneur, this is a resource that empowers you to understand why we hide and how we deal with this.

Entrepreneurial Strategy

The Startup School by Seth Godin

Seth Godin is a world-renowned entrepreneur and business teacher. Leading thinkers around the world, he capitalised on the dot com bubble and rose to the top through hard work and systematic thinking. This series is a collection of excerpts from a course he put on for passionate, hand-selected entrepreneurs. It includes actionable insights into entrepreneurship, helping you to understand how to get started, from your attitude, to testing, to getting through dip periods, to gaining funding. In short, this is an excellent resource. It gives you real world steps you can take and tackles many of the big questions we have about how to get started.


Grow Your Own Eggs by Justin Rhodes

Justin Rhodes is known as the chicken man. He runs a successful and economically sustainable chicken farm and spends his spare time trying to educate others on how to do the same. This is a free video course that runs you through all you need to know to get yourself up and running. The course includes information on what chickens can do for you, how to build your own chicken coops, how to feed your chickens in a fiscally responsible manner, and how to get everything started.


If you’d like to sponsor my journey to funding a permaculture business incubation school, please donate at my Patreon by clicking here: I want to support permaculture entrepreneurs!

5 thoughts on “Permie Entrepreneurs Are Go #1

    1. Martin, thanks so much for the advice, I will definitely check it out and maybe bring it to the table as a resource here. Is there anything you’d like the newsletter to cover for permie entrepreneurs? I’d love some feedback!


      1. Hi Emmy, it’s interesting – we’re just moving out of a 8-5 IT career into trying to make a sustainable living from permaculture. Our conclusion was, it’s going to be hard to make a living only off the land, supplemented with consulting and teaching. Let’s face it, there are not so many people out there who would pay you (enough) for a good permaculture design. And you can only teach so may workshops or courses per year – unless you are already famous. So the bottom line of this long story is – we think one needs to look at a multiple of small income streams – some produce (or product and skills swops), some teaching, some crafts and artwork (maybe?), even venue hire (if the site is suitable), and so on. So the challenge we see for the permie entrepreneur is how to balance that all, and make it all work? In a way it all detracts in different directions, but in a way it all pulls together to a more sustainable lifestyle. So getting that balance is a good topic I reckon. Cheers!


  1. I couldn’t agree more Martin. You see, I think that as our gardens need diversity to be resilient, so do our income streams. I think that it is imPortant to recognise different forms of income as well as different routes to each of those forms of income. As we think in permaculture, we should have many elements serving each function and each element performing multiple elements – I feel like this needs to work in our economic systems too. As food yields, clothing production, social capital, medicinal yields, and so on all work as income to serve the function of making sure our famlilies have enough to eat/be healthy etc, each of these things can also serve as routes to traditional FIAT currency – or even crypto (as a form of diversified digital barter). As more freelancers know too, having diversified income streams keeps your portfoliio far more resilient!

    Liked by 1 person

    1. Emmy, good on you (as they say in Aus) for putting the permaculture spin on it – and you are correct, of course, because through that diversity we can build resilience. And in many cases, if we use those elements for ourselves and for an income stream (be it in terms of money, services or exchanged goods), it serves “more” multiple purposes. Like you eluded to medicinal plants – not only do they provide nectar for bees and medicines for ourselves, but now they also provide an income stream as well.
      I think the entrepreneurial challenge is although it makes your portfolio stronger, and more resilient, you have to balance all these multiple streams of life skills – because now you’re not only growing veg, med herbs, fruit and citrus (already a lot to learn, together with soil, water, etc.), but now you’re also making tinctures, doing art, laying irrigation pipes, designing grey water systems, building small houses, along with helping at the local community garden. (It’s the jack of all trades thing…) It’s a lot!


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